Press Release – AMSTERDAM 29 april 2014
A violent fire during the night of June 24, 2013 destroyed almost the entire interior of the restaurant Rusthoek and above situated Hotel Bloemendaal. Owners Ed and Marielle van Veen saw their life’s work go up in smoke. At March 21st 2014, they reopened their business under great external interest.
After they had the first blow of the fire process, Ed & Marielle wondered what opportunities there were to be found in the situation in which they were accomplished. Along with ESTIDA (who also designed the hotel rooms when the the hotel opened in 2008) the entrepreneurs have developed a new concept and interior design for hotel rooms and restaurant. The objective was to modernize the restaurant and offer a more complete room, in order to attract a wider customer group while maintaining the solid clientele.
The design bathrooms had little affect by the fire and thus the bathrooms have been the starting point for the new interior of the boutique hotel rooms. Unlike before, the rooms are fitted with just one dominant colour per room, black, red or white, which is a powerful combination with the architectural qualities of the building, such as large windows and beamed ceilings.
The rooms are styled with rich decorative accessories including rich curtains and fake fur rugs. The facilities in the rooms are totally 2014; free wifi, smarttv’s, and Nespresso coffee machines.
By optimizing the layout of the ground floor, space has been created for a (new) four-person suite with two bedrooms, a shared living room with bar, private entrance and patio. The living room also offers a further opportunity for meetings up to 20 people or receptions parties. This quadruple suite and its dual function is truly an asset to the hotel.
The restaurant concept is fully updated with pure and traditional seasonal product offerings, prepared on the Big Green Egg charcoal grill. Products are purchased locally, as much as possible, with exception of the Earth coffee which will contribute to water supplies in arid regions throughout the world.
The restaurant interior is atmospheric with oak wood, weathered metal, attractive wallpaper and luxurious fabrics. The kitchen is completely open and continues in the bar. Metal upper shelves connect bar and kitchen, and showcases the work and products of the kitchen and bar, along with consciously styled decorations
The sun terrace is equipped with new comfortable furniture and a new roof with heating, so extended outside seating can be enjoyed.
After the closure period, almost the entire brigade returned. Regular guests are welcomed in the new case by familiar faces. Thanks to the changed appearance, new guests also try the venue; the goal is achieved. The Rusthoek, since 1906, a stopping place between the North Sea and Amsterdam, has risen from the ashes and is ready for the future, with a new concept and matching interior.
ESTIDA Interiordesign & Concept development
Contact; Claudia van den Berg